https://www.abgrowthmarketing.com/services daily 0.75 2016-05-12 https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1463020564559-M1XVGLYKN2ROAENIYIEC/image-asset.png Our Services https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1463020624468-01RKDHTX1X36BB97OMBJ/image-asset.png Our Services https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1463020881537-V0CL1VQWQYAVBRVQGDU5/image-asset.png Our Services https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1463020590498-UNSMRU2CTRBQ913M5WLD/image-asset.png Our Services https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1463020437291-XKJMTZ3NMJTYNYF16KL2/image-asset.png Our Services https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1463020515184-6UY8JYYLC14WTHRTCZGC/image-asset.png Our Services https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1463020353985-1JLMHDBETBGSC9NKU5GS/image-asset.png Our Services https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1463020403906-WXFAQOP552U0ZE3PK7Y3/image-asset.png Our Services https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1463020830903-WD63LS7GCMRJIS8Z1VRK/image-asset.png Our Services DIGITAL STRATEGY https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1462847320090-PX8ODL10Q6P9M6GMZXS0/services-ab-growth-marketing.jpg Our Services https://www.abgrowthmarketing.com/blog daily 0.75 2019-12-18 https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1569980503079-A4CZ7UBZ7ZU8Q4SH8JBN/blog.jpg A|B Growth Marketing Blog https://www.abgrowthmarketing.com/blog/2019/12/18/hfd61495c0mqrll24rsc9x88nj0ii0 monthly 0.5 2019-12-19 https://www.abgrowthmarketing.com/blog/2019/11/03/why-your-organization-should-embrace-documentation monthly 0.5 2019-11-03 https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1570761293956-DWI53D4QW91TM13TJFWT/docs-or-it-didn%27t-happen.jpg A|B Growth Marketing Blog - Why Your Organization Should Embrace Documentation https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1570758311767-7MWFMAP4FTJ0Y3PDEYNE/e-coli-science-experiment.png A|B Growth Marketing Blog - Why Your Organization Should Embrace Documentation Me at age 13, genetically manipulating E. coli in my parents’ kitchen at our collective peril. https://www.abgrowthmarketing.com/blog/2019/10/1/how-to-document-ab-tests monthly 0.5 2019-11-03 https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1570743459869-P1C5XQLYMCVAZXN19IEY/fig-3.png A|B Growth Marketing Blog - How to Document Your A/B Tests Example of downstream test case profitability comparison in context of a subscription service or other business model that relies upon returning customer revenue, but whose fulfillment costs of products and/or services vary proportionately with revenue. https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1570743431753-STCIIHAK8SVORT9MHXQR/fig-2.png A|B Growth Marketing Blog - How to Document Your A/B Tests Example of conversion funnel data (Not shown: columns containing relative differences between micro conversions). https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1570743491417-E0XBX6BS6Z2PFA95C6UE/fig-4.png A|B Growth Marketing Blog - How to Document Your A/B Tests Example of downstream test case profitability comparison in context of a subscription service or other business model that relies upon returning customer revenue; fulfillment costs may not be proportionate with the amount of revenue driven and therefore a profit per visit metric is more appropriate than revenue per visit. https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1570743404800-PR509HR5UFY119TLD0EA/fig-1.png A|B Growth Marketing Blog - How to Document Your A/B Tests Example of conversion rate data presented for a landing page conversion optimization test. Conversion rate (CR) is typically the primary metric for such a test, but downstream metrics should be examined as well to ensure the quality (or profitability) of acquired customers did not degrade. https://www.abgrowthmarketing.com/home daily 1.0 2019-11-03 https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1462752224387-U0OYINGJJELEDGBXZRR8/image-asset.png Home https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1462752474327-GO2T8FQP69DHBBCNXOMB/Lima01.jpg Home https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1462752197541-ULBPJF7CKCZZ60ZDZALR/image-asset.png Home https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1462816108575-ERGG897DBRYASB9MPL11/ab-growth-form-background.jpg Home https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1462847057240-QSEES01A1IHIHB3APPQY/Google-Analytics-Dashboard.jpg Home https://www.abgrowthmarketing.com/about daily 0.75 2016-05-10 https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1462847381075-N71UJORHSAA3FQYLWOO8/growth.jpg About https://www.abgrowthmarketing.com/contact daily 0.75 2019-11-03 https://images.squarespace-cdn.com/content/v1/572ab725e3214012ea29b220/1462847432505-XE5U2PQAK5FK632QHH7J/contact-ab-growth-marketing.jpg Contact Us https://www.abgrowthmarketing.com/contact-us-thank-you daily 0.75 2019-11-03 https://www.abgrowthmarketing.com/read-me daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412689652885-P9TPK298WCTZU748L0SG/Lifestyle03.jpg Read Me